April 2013
14 posts
My story adaptation: The Siren (draft)
King Midas falls deeply in love with a young woman who is a servant at his Castle.
He has been married for 15 years to the Queen and has 3 children
His love for the young woman is so over powering that he feels he must have her
One night, the King is awake late in the outside corridors and sees the girl alone in the castle
So desperate to have her, he runs to her and presses her body against...
http://ladyofspiders.wordpress.com/2008/09/18/the-f... →
oscar wilde : the fisherman and his soul →
My adaptation choice: Fisherman and the Siren
I have chosen to adapt the Fisherman and the Siren, a painting by Fredrick Lord Leighton.
I find this painting really interesting, and the un answered questions about the symbolism within the painting are intriguing. I would like to create a short story that focuses on the themes of temptation, control and mythology.
CS notes 15/04/13
During this lesson, we watched Disneys Pinocchio and compared it to a summary of the original story written by Carlo Collodi. The story is a collection of newspaper short stories, and this is evident from the active nature of the story. There as so many elements with in the story and Disney have taken just a pew sections of this in their famous adaptation.
I hadn’t actually seen the...
CS notes 08/04/13
Tim Burton’s adaptation of Frankenstein in ‘Frankenweenie’
During this lesson we watched the stop motion film Frankenweenie. The film is about a young boy, Victor Frankenstein who brings his pet dog back to life after it is hit by a car. Other than the main character having the same name as in the original and the creation of life, there wasn’t actually many similarities...
bibliography: book/ research
1. plot summaries
http://www.sparknotes.com/lit/frankenstein/section1.rhtml
2. research into industrial revolution
http://en.wikipedia.org/wiki/Industrial_Revolution
3. Mary Shelly’s background
http://www.biography.com/people/mary-shelley-9481497
Frankenstein: structure
1. Preface
2. From the point of view of Robert Walton in letter format, there are 4 letters written to his sister while on an expedition to the North Pole. The final letter explains how Robert and his crew came to find a lost man Victor Frankenstein, who has an extra ordinary story to tell the crew.
3. Chapters 1-24 in point of view of Victor Frankenstein. Structure is written as if he were...
Frankenstein: deeper meanings
Written during the industrial revolution, Frankenstein provokes the reader to explore their own thoughts on a growing in knowledge and technology throughout society. It asks specifically the question of whether it is right to repair and modify the human body, and how far this process can be taken before is no longer be human. Victor Frankenstein demonstrates this act, as he blindly creates a...
Mary Shelly: historical background
Mary Shelly was born 1797, London. Her mother an author and feminist who died giving birth to Mary. Her mother’s career perhaps influential for Mary’s ability as a woman to be a successful and educated writer.
Mary met a Poet named Percy when she was in her teens, and began having an affair with him. Percy’s wife drowned herself during the affair, therefore Mary and Percy got...
Story adaptations option one: Frankenstein
Analysis of Frankenstein by Mary Shelly 1818
Genre: Gothic horror/ science fiction
The novel begins with a series of letters from explorer Robert Walton, to his sister Mrs. Saville, who lives in England. The first letter dates December 11th, 17- . His ship is on a dangerous voyage to the North pole.
during letters 2-3, Walton explains in detail his lack of friends, and loneliness while on the...
Contextual studies notes on brief 11/03/13
Story adaptations
theme
plot
story
genre
Brief
500 word story
1500 analysis/process/critical
research blog
harvard referencing
reading/research
watch film adaptations
short analysis/ pitch
drawn storyboard
Benefits of story adaptations
marketing story to specific audience
language barriers
explore trans-media
begins new stories from other character’s points of...
February 2013
6 posts
Final company Information
Information about Company name and Product
Company name:
Niio
Tag line:
Always connected
Mission statement:
Niio is built from the world’s leading technical communication designers. With with stores opening in most main cities around the world, Niio supplies work to around 15,000 employees and counting. Niio is london based, but has top designers from the United states, Japan and...
forbes article →
This is a very helpful article that pin points the best ways in which to brand your company, thinking about memorable logos and brand name.
CS notes 04/01/13
There are 4 different types of writing:
-Expository (informative, recipe etc)
-descriptive (reviews, film descriptions)
-persuasive (speeches)
Think about what style is trying to be achieve in writing pieces.
Bring in facts into persuasive writing to prove argumanet and give reader trust.
CLAIM
1. state your argument:
Eg. “we believe our company can give you the best branding for...
Marketing the company
COMPANY STORES
-stores will be set around selected cities around the world, such as America, Japan, England, China, Germany, France, however most products will be purchased online.
TV ADVERTS
-this company will not have any tv adverts, as they strive to produce an ‘exclusive’, ‘luxury’ product and I believe the tv advert would be too much of a wide audience to talk...
The bang & olufsen website has great font and logo →
This company aims at wealthy, trendy people who are into their technical gadgets, therefore this is a good example of what the company will be aiming for.
January 2013
26 posts
HTC website http://www.htc.com/uk/
colours
-uses white/ grey and green with some writing in black.
-I believe this front page looks a little boring and safe, however I understand that they wanted to give the impression it is an economic’ company, with elements of cleanliness and professionalism.
fonts
-all titles are in bold to be clear, new phone advertising is also in bold.
-the font underneath the logo is...
link to tips on using fonts in marketing
http://yourbusiness.azcentral.com/good-fonts-marketing-5184.html
link to psychological properties of colours
http://www.colour-affects.co.uk/psychological-properties-of-colours
link to 'cracking the colour code' article
http://www.marketingweek.co.uk/cracking-the-colour-code/2058205.article
CS notes 20/01/13
For company
-make a colour palette of colours that are allowed to be used for company. This is often what happens so that all ways of advertising are linked.
-also make a list of fonts allowed. These fonts should be easy to read and accessible to any computer.
Marketing
print:
-magazines -business cards
-newspapers -letter heads
-posters -billboards
...
update of product marketing
Attom
tag line
?
Customers
- 25-35 year olds
- businessmen/ city based
- music: house/ alternative/ indie/ up to date bands
- they read magazines such as ‘GQ’ and ‘mens health’
- they watch programs such as “breaking bad”, ‘game of throwns”
- they enjoy downloading the newest blockbuster films through their streaming devices
- they take...
lecture notes 21/01/13
tag line
-(e.g “Nike, just do it”)
market position
-where it stands in the market compared to others in price and status
Exclusive products that are more expensive sell better because people trust it more, dropping the price could lose clients.
customers
-who are they?
-what do they do?
-what music do they listen to?
-where do they shop?
-what magazines do they bro?
...
*company* employees status
*Company* is built from the world’s leading technical communication designers. With with stores opening in most main cities, *company* supplies work to around 80,000 workers and counting. *company* is london based, but has top designers from the United states, Japan and Germany.
hi-Fun website: example of mission statement →
“Our love of music, and its constant presence in our lives has always been a source of inspiration and joy. The concept of hi-Fun is therefore built on the objective of bringing your music with you wherever you go, being able to listen to your music wherever you are. Hi-Fun is music for you: for when you travel, for your commute, for your well-being. Think about a long wait at Charles de...
Daily Mail article: speaker gloves →
Company update
Company
1. Mission statement
2. Vision
We strive to invent and develop the best products in technical communication.
3. Ethos
*Handphone* is a luxury communication product, bringing the world tomorrow’s technology today. With less packaging and long lasting battery life, the *handphone* is the futures echo device.
4. Identity
We promise to always keep you connected
5. Image
...
Apple store: business →
I have been researching the Apple website to help me visualise what I would like my phone company to be like.
Branding
Company
1. Mission statement
-explains why you do what you do
-long term goal
2. Vision
-what the company is trying to achieve
3. Ethos
-what company is ‘about’ i.e “helping environment, green etc”
4. Identity
-the promise that they want to give to customers i.e “giving you the fastest broadband in the UK”
5. Image
-Logo/ website designs/...
Title sequences: 14/01/13 notes
Film titles set you up for the film, they are usually a shortened or summarised version of the film in a dynamic way, usually abstract film or using animation. They are thought provoking, which make the audience ponder on the story ahead. Music is key to the titles and the focus of all titles are based around the soundtrack.
Company name
Product name:
?
History of company:
The company is built from the world’s leading technical communication designers.
Product:
A phone which is planted into the palm of the hand, which is activated through vibrations, and a small chip is placed into the back of the ear. Phone calls are activated by placing middle finger to ear and ended using other hand gestures.
Price of product is...
'Real Business' 4 worst adverts →
WatchSpecial K commercial:
I believe this advert strongly sells the product. The first words, “we women..” talks directly to 25-45 year old females. The advert draws in the target audience by using footage of healthy women looking happy and confident with their cereal. With music by Paloma Faith, who is seen as a strong female icon is used again to engage these women.
The red within the...
December 2012
6 posts
Jess Kanda website: Random acts video →
